Insights

What’s changing in AI search, and what to do about it. Practical, sourced and short.

FEATURED · GEO BASICS

How AI assistants decide which brands to recommend

A plain-English look at how ChatGPT, Gemini, Claude and Google AI build their answers, and the four signals that get a brand named.

8 October 2026 · 7 min read

5 changes that make a service page quotable by AI

1 October 2026 · 6 min read

What is Share of Answer, and why one screenshot isn’t enough

24 September 2026 · 5 min read

Why Reddit and reviews matter so much to AI answers

17 September 2026 · 8 min read

The brand fact sheet: 150 words every AI should know about you

10 September 2026 · 4 min read

MONTHLY BRIEFING

What changed in AI search this month

3 September 2026 · 5 min read

GEO myths: llms.txt, schema and other shortcuts that don’t work

27 August 2026 · 6 min read

The monthly AI search briefing

One email a month. What changed, what it means, what to do.