← All case studies
Behavioral healthMountain WestResonance Retainer · Illustrative figures
A community counseling and addiction treatment practice went from 3% to 29% Share of Answer in 90 days.
29%
Share of Answer, up from 3%
2
AI engines now naming them first
18
Enquiries mentioning an AI assistant
The challenge
People looking for help with mental health or substance use were asking AI assistants where to find a therapist or teletherapy, and the answers sent them to national telehealth apps and large directories. The practice’s short, generic website gave AI engines almost nothing to work with, so it rarely appeared, even for teletherapy in its own state.
What we did
T
Trust
Surfaced clinician credentials and licensing, added a clear intake and privacy process, and made the practice’s name and contact details consistent across health directories and listings.
U
Understandability
Rebuilt the therapy, teletherapy and substance-use treatment pages in plain language: who each service is for, what the first session looks like, and how to book. Cleaned up copy errors that were undermining credibility.
N
Network
Earned listings and mentions in therapist directories and regional health resources that AI engines draw on for care recommendations.
E
Evidence
Added clear explanations of the evidence-based methods the practice uses and a dedicated DSM-5 coaching page for clinicians, giving AI engines specific, citable detail.
The results
EngineBeforeAfter
ChatGPT4%34%
Gemini2%26%
Claude2%24%
Google AI4%32%
30 questions × 4 engines × 5 runs, measured on July to September 2026. Figures are illustrative; client results are confidential under NDA.
“When people ask AI where to find counseling or addiction support in the region, this practice is now part of the answer.”
Want results like these?
See your own starting point with a free AI Mirror.