How to Check What AI Says About Your Brand
QUICK ANSWER
List the questions your buyers ask, put each one to ChatGPT, Gemini, Claude and Google AI several times, and record whether you are named, how you are described and who is named instead. Or run Adviol’s free AI Mirror to get a snapshot in about two minutes.
Step 1: Write down your buyers’ real questions
Think about how a customer would ask, not how you describe yourself. Good questions include a need and often a location or constraint:
- “Best employment lawyer for a small business in Chicago?”
- “Which CRM is easiest for a 20-person sales team?”
- “Reliable plumber near me who can come today?”
Aim for 10 to 25 questions that cover your main services. Our industry pages list typical questions by sector.
Step 2: Ask several engines, several times
Ask each question in ChatGPT, Gemini, Claude and Google AI (AI Overviews or AI Mode). Run each a few times, because answers vary. Use a private browser window so your history doesn’t skew results.
Step 3: Record what you find
For each answer, note:
- Were you named? In what position?
- Was the description accurate?
- Which competitors were named?
- Which sources were cited, if any?
The percentage of answers that name you is your Share of Answer.
Step 4: Look for patterns
If competitors keep being cited from the same directories or review sites, that is where you need to show up. If AI describes you inaccurately, your facts are probably inconsistent somewhere. These patterns become your fix list.
The faster option
Doing this by hand takes hours. Our free AI Mirror gives you a snapshot in about two minutes. For a full, repeatable baseline across four engines with five runs per question, see the TUNE Audit.
Key takeaways
- Test the questions buyers actually ask, not your brand name alone.
- Check several engines and repeat each question.
- Track whether you’re named, how you’re described and who wins instead.
- Patterns in citations show you where to focus.
Frequently asked questions
How often should I check?
Monthly is a good rhythm. AI answers shift, and regular checks show whether your work is moving the numbers.
Should I ask about my brand by name?
Yes, but separately. Brand questions test accuracy; unbranded buying questions test whether you get recommended at all.
What if AI says something wrong about me?
Find and correct the source of the error, usually an outdated listing or page, and make your correct facts consistent everywhere.
See what AI says about your business
Get a free AI Mirror: what ChatGPT, Gemini, Claude and Google AI say about you today, and who they name instead.